|The Speedsonic is interesting for several reasons. Firstly, it has a hybrid electronic/mechanical tuning fork movement based on the Bulova Accutron design. The incorporation of this movement into the Speedmaster range was a radical departure from the trusty calibre 321 and 861 (manual wind) or 1040 (automatic) mechanical movements hitherto used. Given the importance Omega placed on the NASA accreditation it had received for the Speedmaster after rigorous testing for space flight, why would it now use a movement produced under licence from its fiercest rival for that accreditation? (Bulova tried everything to get its candidate watch (a mechanical chronograph using a Swiss 17-jewel movement supplied by Universal Genève, Bulova's subsidiary in Switzerland) accepted for the space program, including offering to supply them at no cost to NASA. They even tried to apply political pressure by invoking the Buy American Act, which in fact nearly rebounded on them. It was only by including research and development costs that Bulova's own watch met the Act's minimum requirements for an item to be considered as a domestic source end product.) Bulova already had its products on satellites and space craft consoles as timers, but they desperately wanted the publicity that would flow from having the first man on the moon actually wearing a Bulova watch.
Bulova advertisement aimed at jewellers. For Bulova, so near and yet so far!